Visual Communication

The Visual Communication Department aims to set a trend and create a small following in other educational institutions in the Middle East by remaining at the forefront of design/art education in the region, providing an educational model that addresses and assesses the market needs in relation to contemporary design/art global trends. The Visual Communication Program informs and guides aspiring artists and designers in the UAE so that they can contribute to the advertising, art, and design realms. The curriculum encourages the amalgamation of aesthetics, technique, concept development, critical thinking, and digital technology. The program also endeavors to develop awareness and critical perception of the historical, cultural, and theoretical foundation for art and design work. Students graduate from the program with a strong knowledge base along with an appreciation for the roles of authorship and personal expression and the responsibilities of proper communication in the field of a growing multicultural society.