Urban Sports

Urban Sports has been conceptualised as a social media tool for sporting communities in the UAE. Discover over 200+ discounted sporting activities and fitness packages through our website and app.

Create games and invite friends to play your favourite sports; join community driven games and make new friends; rate performance and earn Urban Points. Register now to get unlimited discounts from leading sporting venues in the UAE.

Urban Sports is fully owned and managed by International Marketing Communications FZCO (IMC), a leading marketing consultancy with over 12 years of expertise in the Middle East.

Committed to helping businesses deploying strategic marketing campaigns and building loyalty programs, our initiatives focus on:
• retaining customers
• drive incremental profits and
• create stronger engagement between your customers and brands.

Our team comprises of a diverse set of experts, ranging from consultants, engineers, social media experts and loyalty experts. Our passion has driven us to develop state-of-the-art products and service lines which stand apart.