SOFT Travel

Get your wings to fly
Who we are?
SOFT TRAVEL is an International privately owned leading online travel agency with over 25 years of experience in the Travel Industry. The company is driven by the vision to take customers through a journey without boundaries or limitations.
What we mean?
Simply put, we are a brand that exudes excitement, triggers joy and happiness and works diligently towards customer satisfaction with utmost transparency. What you see is what you get.
Brand attributes vs customer needs
With primary focus on MENA, we approach our business with simplicity and are always helpful and never hindering. We believe that when you provide a seamless user experience and exceed customer satisfaction, you inspire confidence.
Unique promise proposition
In a world where everyone loves to talk, we seek to be different – by listening to our customers, understanding their unique needs and giving them what they desire.
Brand positioning
We are a retail & leisure travel facilitator that offers takes its customers through a journey without boundaries, for a price that’s competitive but not the cheapest.
Why Use Us?
We are competitive, easy to use, one-stop travel shop that serves you round the clock, 24X 7.
Core promise to customer
Once you have tried us, you will always travel with us