SMEG Distribution LLC

About SMEG

Mainstream participant in the growing UAE FMCG distribution space.

We are an ever-growing distribution group, with an extensive portfolio of our own brands and few renown multi-national brands, catering to customers through specialized multi-channels:

Retail

Modern Trade (Carrefour, LuLu, Co-op., etc.)
Groceries
Duty-Free Shops
Van Sales

Institutions

HORECA (Hotels/Restaurants/Catering)
Wholesalers

Re-Exports (to Middle-East region)

We have established our own brands in food and non-food segments. “Zarah” is our food brand catering regional market, and “Nature’s Enviro Care, CottonSoft, and BactiGuard” are key non-food brands. Aforementioned non-food brands are amongst the largest selling disposable and biodegradable products in the regional market. Multiple food and non-food brands launches are planned for future.

Since our humble beginning four years ago, we have earned the status of a reputable and diversified distributor of food and non-food FMCG products including personal care & fragrance range of products, within U.A.E and Middle East region.

The U.A.E. population comprises many nationalities representing varied ethnic groups and cultures; therefore, consumers’ requirements often widely vary. It’s our goal to satisfy all of their specific needs with a portfolio of global brands.

Over 100 committed, trained and professional sales force manage our marketing initiatives and sales of our products.

We service over 1,500+ outlets spread across the United Arab Emirates using a fleet of 24 vehicles.

Our in-house food commodities cleaning and packing facility in Al Jurf Industrial Area, Ajman is ISO 9001:2008, ISO 22000:2005 and HACCP certified. The facility has de-stoner machinery and packing units. Bulk units are converted into retail units as per trade requirement.