FILLI’S EXPANSION PLAN (UAE) 2015-2017
100 OUTLETS UP AND RUNNING. 100 principle stores are what we have ambitiously planned to have in the UAE by 2020. We intend to have 30 stores in UAE along with 70 franchises around the world by 2017.
‘Tea is always a Good Idea’
There are millions of people around the world who drink tea, but are rarely greeted with a specialty tea like they are with coffee. People today are more educated about the health benefits of tea and that opens up a wide market for FiLLi internationally.
FIRST STEP TO GO GLOBAL: Our initial expansion around the globe will begin with the identification of countries that have shown interest in tea. By gaining a strong foothold in such regions, we would then quickly expand in countries dominated by coffee. This would ensure that FiLLi not only brings great taste and health benefits to a growing number of people, but also changes the way people have perceived tea for years.