Peninsula.Drinks&Food

COMPANY OBJECTIVES
Activate a License for the Importation and Distribution of Liquor to improve availability of global brands and standards of service to end consumer through operation of its own Off-Trade Stores and activation of On Trade Channel.

1. Offer an independent selection within its portfolio which is demand--‐driven and offers enticing new brands from around the world.
2. Provide value pricing to consumer based upon landed cost, rather than controlled by the primary International Brands.
3. Assist in increasing producer/supplier/export awareness of Abu Dhabi as a competitive market place.
4. Raise levels of Service and Activation to the highest International standard.
5. Establish a Liquor Distribution Company which is ISO Certified, Encompassing every step of route to market.