L'Artisan is a French inspired concept that embraces a creative interpretation of modern gourmet food. It's a laser like focus on making one thing great, which in the world of gourmet eating is using heritage driven products to create a menu that exudes simple elegance. Its about developing a creative way of presenting something familiar and nostalgic that engages the customer. The strength of the brand lies with its accessibility to broad demographics through price point and an extensive casual eating menu focusing on day time operation and lunch servie. Paramount to the values of L'Artisan is to dissolve the myth of what the term gourmet has become, and reinvigorate the idea that the art behind gourmet food is the careful combination of humble ingredients and balanced flavours
Integral to the Companys operating procedure & policy is its compliance with premium packaging standards which ensures fresh durable products. The company holds a European Hygeine Certificate and follows strict guidelines for processing under HACCP regulations. Though similar concepts exist in Europe, the partners saw a gap in the local Market for providing handcrafted, flavourful, nutritiuos products using Modified Atmosphere Packaging(MAP)technology. This technology uniquely allows for a seven day Shelf Life of products without compromising on the freshness of the products which is yet to be adopted in UAE