Boardman Bikes Middle East.

Boardman Bikes, inspired by British cycling legend Chris Boardman, launched in 2007 with a philosophy to 'provide you with the best riding experience each and every time you go out on your bike - whatever your riding level'.

"Be it a Hard Tail MTB, a hybrid for commuting, a bike destined for the Pro peloton or for Hawaii, we approach each design project in fundamentally the same way: we start with a blank piece of paper and identify the core challenges associated with bikes intended use. From there we focus on each of these elements to create the best blend of equipment, tube profiles, geometry and material for the application. Our goal is simple, pure performance…"
Chris Boardman, Director of R&D, Boardman Bikes

Chris Boardman is an Olympic, Triple World Champion and World Record Holder. Chris has excelled at the highest levels within cycling and he remains at the heart of British cycling today - he is often cited as being an inspiration to the current generation of successful cyclists. Chris is passionate about the sport and its positive impact on the nation and the environment.